The countdown is clearly on for next year’s FIT Show. The marketing campaign around the ‘Be A Part of FIT’ theme has already started in the press and online, and I noticed that visitor registration has even opened already (that one might be a bit early maybe!)
Mila didn’t exhibit at the last FIT Show in 2017 because the timing didn’t quite fit with our product development cycle, but many of us did visit and certainly felt that it had become even better with the move to the NEC.
This time around then, I’m delighted that Mila will be back with our most exciting stand yet (K40), right in the heart of the action.
I’ve said before on this blog that I think it’s important for the leading industry players to support the show because it provides such a valuable platform to showcase the very best of what we all do, and certainly we’ll have lots of new products on our stand.
Next year, the organisers are also focusing on skills and training and trying to make a visit to the FIT Show a worthwhile learning experience, and we’re definitely buying into that. Obviously, we haven’t finalised our plans yet, but you can be pretty sure that our specialist Technical Team will be there advising on how to meet all the latest safety and security legislation and demonstrating everything from performance testing to saving time on hardware installation.
We loved our experience at FIT in 2013 and in 2016 and really invested time and effort to make a visit to our stand memorable and worthwhile. In fact, we even won an award in 2016 for the digital and social media campaign our team created to make sure there was a real buzz around Mila.
As you can imagine, the marketing team have already started planning how they can make the Mila presence even better in 2019 and I know they’ll make sure that buzz is right back.
Get the dates into your diary now – FIT Show 2019 at the Birmingham NEC, 21-23 May – and hope to see you there!