News | Marketing
Proving once again that ‘there’s more to Mila’, the industry’s leading hardware specialist has expanded its marketing team with the appointment of Laura Chapman as a digital design and marketing executive.
With a degree in media design and a background in the home improvement sector, Laura brings the perfect blend of technical skills and real world experience to her new role.
From a customer’s perspective, Laura is analysing how they use the Mila website and adding new features, insights and downloads to make sure it always delivers exactly what they want in terms of content and accessibility. She has already designed a stunning new home page for the website at www.mila.co.uk and has created the popular Meet the Team pages which showcase the people in the sales, warehouse and support teams who make the Mila difference.
Having another skilled designer in-house is benefiting lots of Mila customers more directly too, with Laura working closely with them to create bespoke literature, posters and showroom displays to help them drive new business. She is also managing the extensive Mila digital library, providing a fast and efficient service on hardware images, product information and technical updates.
Laura has joined Mila from a high street home improvement supplier and says that what she liked about Mila was the chance to work with an award winning marketing team in a business which offers lots of opportunities.
“Because so much of what Mila delivers is created in-house, this is a really fast paced, dynamic environment where I get the chance to work on a huge range of different projects almost every day – showing off my creativity, but still learning all the time. The culture here is very people focused as well so I can see plenty of opportunities for career development within Mila and the wider Arran Isle group.”
Moving forward, Laura is working with the rest of the Mila marketing team on a series of exciting new campaigns for 2019 which will be revealed very shortly.