A House of Handles On Us

There are a number of pieces on the BBC News website today which I suspect are ringing a few alarm bells for customers focused on the budget or even maybe mainstream sectors of the PVC-U market.

As well as the struggles of the fast fashion brand Missguided and a sharp fall in the value of shares at the budget retailer B&M, there’s also an interview with the Finance Director at Primark in which he says, unsurprisingly, that he expects less affluent customers to be buying less this year.

The squeeze on living costs will obviously disproportionately affect those on lower and middle incomes and over time that is likely to feed its way into the window and door market.

We’re already hearing early reports that demand is starting to soften, albeit from last year’s very high levels, but the good news is that seems to be set against fairly robust demand for more premium offerings such as composites and flush casements.

We’ve got lots of sales and marketing initiatives already in place at Mila to help support our customers as they respond to all these changes in the market, but we’ve just launched a new one designed specifically to help fabricators who want to target the more premium sector.

We’re offering ‘A House of Handles on Us’ so that Mila customers can try out our Heritage espag handles completely risk free and see for themselves just how easy they are to fabricate and fit and how much they will appeal to trade and retail buyers.

Get in touch with our sales team and we will supply you with 10 Heritage espag handles in left or right monkey tail or pear drop designs in your choice of colour and finish – completely free.

We already know that fabricators love this handle – it’s packed with clever design features – from a ‘proper’ push-button key locking mechanism to a simple clip-on screw cover with perfectly horizontal faux clocked screw detail and a beautifully designed rosette key. It also comes in 9 different finishes including textured black and textured pewter, matt black, white, polished chrome, polished gold, satin chrome, pewter patina and antique bronze – and crucially it is available from stock with next day delivery,

As you’d expect from Mila, the handles have been independently tested for quality and performance and come with PAS24: 2916 and Secured by Design accreditation and a 10-year guarantee on finish and mechanical operation.

All the product details are here.

Richard

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