Mila Blog

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Author: Richard Gyde Created: Wednesday, April 1, 2009
Observations about Mila Hardware and our industry

Before I’ve even taken my summer break this year, it looks as though my ‘holiday’ for next year is all sorted.  I’ve just signed up – yet again – for the latest GM Fundraising charity cycling challenge, which is worryingly being described as the ‘Toughest Yet’!

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This post reaches you from the depths of Champagne country in France (hard life I know!).  Few in the window industry can have missed the MADI Rally which is currently winding its way through France

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As I said in a previous post, I was at a photoshoot recently for the upcoming FIT show advertising campaign.

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Mila’s Technical Manager Strafford Cooke writes a regular Tech Talk column for Glass News magazine keeping our customers and the wider industry up to date with everything which is technical in hardware.

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There’s still almost a year to go until next April’s FIT show, but the marketing campaign is already underway.

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It has been two years since we launched our new Mila logo with our distinctive “DNA” symbol. With this now firmly embedded we believe the time is right to go to the next level in our branding strategy.

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There’s been a bit of Twitter chatter over the past few days about pitting of hardware and the finger is being pointed at hardware produced in China...

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I don’t very often write about products on this blog but we’re creating such a buzz with the launch of our new ProSecure door hinge that I couldn’t resist.

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If you’ve seen the front cover of this month’s Glass & Glazing Products magazine or read the hardware feature in Windows Active, you’ll hopefully have seen our new advertising promoting our brand new ProSecure door hinge.

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I have to say I never thought I’d find a container ship exciting but I’ll confess to a sneaking fascination for The Globe which has featured in a lot of the papers and on TV today...

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